Customer grants to GALOOLI and its Affiliates a non-exclusive, royalty-free, perpetual, worldwide, license to aggregate, measure and analyze personal data, to create analytics, metrics, metadata, measurements, evaluations, statistics and other derivatives on the basis thereof (collectively “Analytics”), and to use said Analytics in any manner and through any means and technology (including in all sorts of publications), without attribution or compensation to Customer, for purposes of supporting, improving, enhancing and/or optimizing the GALOOLI Product, and for statistical, research and promotional purposes. Such Analytics may be used solely in an anonymized, aggregated form that will not identify the Customer or any data subject.